A commercial growth channel — built alongside the residential business you already dominate.
R. Construction Solutions builds the commercial lead engine GVB has never needed to build — and can personally run the outreach to prove it — without touching the residential referrals that already win 90% of your work.
A category-leading residential reputation — built almost entirely on referrals.
GVB has built a category-leading residential reputation — custom homes, renovations, and ADUs across Los Gatos, Atherton, Palo Alto, and Ruby Hills — almost entirely on referrals. That's a strength. It's also a ceiling: referrals are inbound and unpredictable, and they don't open commercial doors.
The question: how does GVB add private commercial new construction and interior renovation work without pulling focus, brand, or crew off the residential business that's working?
- ~90% of work is residential, almost all from referrals
- Reputation is excellent — real client testimonials on the site
- Wants new commercial business — new construction + interior renovations
- Curious about a commission / referral model
- Eventually interested in land-developer opportunities (build on their land)
- Does not want to disrupt the residential book
“Greenview is not buying a CRM. Greenview is buying a commercial channel that runs alongside the residential business it already dominates.”
- — A license fee
- — Generic templates
- — A dashboard nobody opens
- — A tool GVB has to adapt to
- — Nothing that actually finds commercial work
- A commercial pipeline designed around how GVB wins work
- Outreach to developers, property owners, architects, and commercial brokers
- Automation triggered by real construction buying signals
- A system GVB owns
- Outreach run under the R.CS brand — GVB's name is never on cold contact
Six reasons builders try commercial, then quietly give up.
No dedicated channel
Commercial gets worked “when there's time,” so it never compounds.
Referrals don't translate
Residential referral networks rarely open commercial / GC / developer doors.
Brand risk
Cold commercial outreach under the GVB name can cheapen a premium residential brand.
No system
Leads live in inboxes and texts; nothing qualifies or follows up.
Wrong tool
Generic CRMs aren't built for how a builder bids and runs commercial work.
Distraction
Chasing commercial by hand pulls the principals off the residential book that pays the bills.
Most CRM engagements take 90+ days before anyone makes a call.
With the Build + Sprint option, Rowena Tulacz is personally on the phone within 14 days — hunting under the R. Construction Solutions brand against developers, property owners, architects, and commercial brokers in GVB's target markets — while the system is built in the background. GVB sees real pipeline signal before the build is even finished.
- Day 1–3Target list locked
- Day 4–7Outreach begins under R.CS brand
- Day 8–14First warm commercial leads handed to GVB · weekly pipeline report to Nick
The R. Construction Solutions → Greenview brand handoff.
GVB's premium residential brand should never be attached to cold commercial outreach. For the sprint — and beyond when it makes sense — every cold call, email, and touch goes out under R. Construction Solutions. We absorb the rejections, hang-ups, and noise. The moment a developer, property owner, architect, or commercial broker expresses real interest, that's when Greenview Builders is introduced — warm, pre-qualified, ready to talk. Brand protection, not brand replacement. GVB owns every relationship that matures and every deal that closes.
Once the channel exists, commercial becomes a system — not a side project.
- Surfaces commercial leads so the team doesn't hunt blind
- Qualifies so no time is wasted on bad fits
- Schedules pre-warmed conversations
- Tracks so deals don't get lost
- Reports so Nick sees the truth
Three engagement models. One discovery call to choose.
Same architecture DNA across all three; pricing scales with how much of the sales work GVB wants R.CS to carry. The same playbook scales to enterprise-grade builds — sized here for a builder, not an enterprise.
Foundation
Best when GVB wants to start focused, validate the R.CS partnership, and graduate once early signal is proven.
- Core commercial CRM foundation on a platform GVB owns
- ONE priority workflow built out (commercial lead intake + qualification routing)
- A single executive KPI dashboard on GVB's real commercial metrics
- 5 hours of strategic consulting with Rowena (architecture, not cold-calling)
- Documentation + admin transfer
- Upgrade path — 100% credit toward Tier 2, or 50% toward Tier 3, if upgraded within 30 days
Commercial Engine Build
Best when GVB wants the whole commercial channel built and ready to run.
- Everything in Tier 1
- Operational discovery + audit
- Multi-workflow architecture (source → qualify → estimate / PM handoff)
- Automation + construction buying-signal triggers
- AI lead-qualification engine
- KPI dashboards on GVB's commercial metrics
- SOPs, training, admin transfer
Build + 2-Week Cold-Call Sprint
Best when GVB wants the system AND wants commercial pipeline moving while it's being built.
- Everything in Tier 2
- ~20 hrs of personal cold outreach by Rowena under the R.CS brand (first 30 days)
- Bundled ~$7.5K, below the ~$12.5K à-la-carte rate
- Warm-lead handoff protocol to GVB
- Weekly executive pipeline reports to Nick from Day 7
- Optional ramp to an outreach team via R.CS once proven
The math
| Line item | Foundation | Tier 2 | Tier 3 |
|---|---|---|---|
| Discovery, audit & architecture | Lite (partial) | $3K | $3K |
| Commercial CRM build | $6K–$9K (core + 1 workflow) | $8K–$11K | $8K–$11K |
| Automation + signal triggers + AI qualification | — | $4K–$6K | $4K–$6K |
| KPI dashboards | $1.5K–$2.5K (single) | $2.5K–$4K | $2.5K–$4K |
| SOPs, training, admin transfer | $2.5K–$3.5K | $2.5K–$4K | $2.5K–$4K |
| 2-week cold-call sprint (retail ~$12.5K) | — | — | $7.5K (bundle) |
| Engagement total | $10K–$15K | $20K–$28K | $27K–$35K |
All ranges are estimates confirmed after the discovery session. Foundation covers ONE priority workflow — roughly half of a standard two-workflow foundation. Salesforce / HubSpot / Pipedrive build-outs are commonly quoted $50K–$250K+ for the build alone — with no sales execution attached.
100% on signature via ACH (single 30-day engagement).
50% deposit on signature; 50% on delivery, tied to verifiable milestones (CRM live; first commercial meetings booked). GVB pays against deliverables, not hours.
30 days' written notice. All work to date invoiced; all data, contacts, workflows, and documentation handed to GVB. No lock-in, no clawback.
Throughout the build and after go-live, GVB covers standard third-party usage incurred on its behalf — SMS/text, email-platform seats + sending fees, AI/LLM credits, dialer minutes, data enrichment, and CRM platform licenses. Billed at cost (or paid directly to the vendor), separate from the engagement fee. An estimated monthly range is provided during discovery.
Separate from the build, R.CS can also source GC referrals in the other states where GVB performs work, and explore land-developer opportunities (building on developer-owned land). Indicative terms: $15K minimum per qualified GC referral, or ~0.5% of contract value — whichever is greater (e.g., a $3M contract ≈ $15K). We'll scope this on the discovery call if it's of interest.
Four weeks. One commercial channel — running.
Discovery & launch
Discovery with Nick · commercial target list locked · (Tier 3) R.CS outreach live by Day 7 · architecture document finalized.
Stand-up
Commercial CRM stood up (data model, workflows, automation) · AI qualification connected · first warm commercial leads handed to GVB · weekly report to Nick.
Go-live
Go-live with full workflow coverage · first commercial meetings booked · pursuits qualified and tracked · team trained on the live system.
Optimize & decide
Proposals submitted · pipeline review with refined conversion math · optimization round · decision: scale outreach via R.CS or staff a commission-only commercial rep on top of the system.
Eleven dimensions. One honest comparison.
| Dimension | Traditional CRM vendors | R. Construction Solutions |
|---|---|---|
| Industry-specific workflow design | Limited / generic | Purpose-built for construction |
| Construction understanding | None | Core competency (30-year operator) |
| Implementation cost | Extra consulting fee | Included |
| Workflow architecture | Generic | Tailored to how GVB wins work |
| Data & contact ownership | Platform-dependent | GVB-controlled |
| Commercial lead sourcing | Buy a separate tool | Built into the engagement |
| Sales execution included | No | Yes — sprint led by Rowena (Tier 3) |
| Brand-protected cold outreach | Not offered | We absorb the cold side; warm handoff |
| Time to first dialed call | 60–90+ days | 14 days (Tier 3) |
| Residential disruption | n/a | None — commercial runs alongside |
| Vendor lock-in risk | High | Materially reduced |
“This isn't a comparison of price. It's a comparison of what Greenview actually takes home.”
Rowena Tulacz
“30 years on the construction side — operating, building, advising. R. Construction Solutions doesn't sell software; we build the commercial channel software vendors don't provide, and we'll run it ourselves to prove it works. For Greenview, that means a commercial pipeline built alongside your residential business — never on top of it.”
- 30-year construction operator
- Builds commercial business-development systems for construction firms
- Runs brand-protected outreach personally
- Field-to-commercial workflow design
- Multi-state GC referrals & land-developer opportunities
Six steps from this deck to a commercial channel that's running.
- 0160-minute discovery call with Nick.
- 02Admin access to GVB's existing tech stack for a read-only audit of current lead flow, CRM, and pipeline notes.
- 03GVB's target commercial markets + the other states where GVB performs work.
- 04GVB's existing relationships to protect, so outreach never solicits current clients.
- 05Final decision on engagement model (Tier 1, 2, or 3) is made on the onboarding call — not the discovery call.
- 06Deposit via ACH (100% for Foundation, 50% for Tiers 2 & 3) must be received before any kickoff or sprint dates are scheduled.
Greenview came in curious about a CRM. What Greenview actually needs is a commercial channel that runs itself — alongside the residential business it already dominates.
We've built this for builders before. We can build it for Greenview — without touching a single residential referral.